A rebrand for Inca, an organisation who drives the future of digital connectivity, championing independent network providers, fostering collaboration, and advocating for a competitive and sustainable UK telecoms sector.

This concept is based upon the idea of connectivity, symbolising the ongoing evolution of the UK's digital infrastructure. The fluid iconography displays a contemporary, tech-focused aesthetic, while the interconnected circles serve as a symbol of distinct connection points within an expansive network. The colour palette of purple and turquoise complement eachother well and act as a strong contrast against a darker background such as the additonal dark navy also used in the palette. By pairing them up to create a gradient it adds an innovative appearance to the graphics and targets them towards the tech market.